Where we live, and what we earn, shape the options available to us to be healthy, including our access to affordable, nutritious food. But people tend to think childhood health is about individual choices, and that obesity is solely due to lack of willpower and parental failure. An inevitable feature of modern life. And the only solution that people put forward is for there to be better education about food.

What’s missing in all this? Context.

Which is why we need to tell a new story showing that what surrounds us, shapes us. A story that helps to build support for the wider changes that will enable all children to thrive and be healthy.

The recommendations below are based on research by the FrameWorks Institute. Read more about our research methodology and findings here.